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THE APPAREL JOURNEY
Crafted sustainably — from ocean cleanup to you.
EXPLORE THE PROCESS
Each NW SEA-Shell jacket helps remove approximately 88 plastic bottles from the ocean. Through our partnership with SEAQUAL INITIATIVE®, marine litter is recovered by certified sea cleanup programs, sorted at local recycling centers, and transformed into premium yarn at specialized mills in Spain and Mexico.
This closed-loop, fully traceable system ensures transparency at every stage, from ocean recovery to yarn creation to ethical manufacturing — guaranteeing authenticity and purpose in every piece.
Scan the QR code below on your mobile device to explore the NW Apparel journey.
Scan the QR code below on your mobile device to explore the NW Apparel journey.
Marine Litter Collection
We source SEAQUAL® MARINE PLASTIC, primarily composed of PET (polyethylene terephthalate) — the same durable plastic used in water bottles and food packaging. This plastic is recovered through certified cleanup efforts across marine and coastal zones, then transformed into a force for good.
SEAQUAL® Yarn Creation – PET Recycling
The collected PET is shredded, cleaned, and converted into SEAQUAL® Marine Plastic pellets, which are then spun into yarn in locations such as Spain, enabling and supporting local circular economies.
Fabric & Jacket Production
The yarn is transformed into fabric and hand-crafted into NW jackets in small-batch facilities in Portugal, where ethical labor and low-waste production are prioritized. Every stitch reflects our commitment to quality, functionality, and sustainability.
Distribution
From Europe to the U.S., each NW jacket follows a tracked, low-impact route. Our logistics partners help ensure the supply chain remains visible from origin to arrival — keeping our promise of traceability.
Worn with Purpose
Now it’s in your hands. As the final link in the journey, NW Apparel delivers a product that connects global cleanup efforts, circular fashion, and eco-conscious consumers. Your jacket is more than apparel — it’s a symbol of accountability, resilience, and reclaimed waters.
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