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The story Behind NW Apparel

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Noire Waters began as a shared vision between two friends from Atlanta, with backgrounds in healthcare and education, who believed that life’s best moments happen on the water. What started in 2021 with a single yacht in Washington, DC has grown into a global charter brand, curating sailboat and catamaran experiences from the French Riviera to Jamaica.

 

Along the way, Noire Waters became more than a charter company. It became a lifestyle shaped by heritage, connection, and time spent on the water.

 

NW Apparel brings that lifestyle ashore and at sea. Built for the sailing world, our pieces move with the rhythm of the ocean whether you are trimming sails, cruising, or showing up as seat meat, because every presence on board matters. You will find NW Apparel at regattas, aboard our catamarans, and with first time sailors discovering the water.

 

Beginning in 2025, each piece is crafted using SEAQUAL® Yarn made from upcycled marine plastic recovered through global cleanup efforts. The result is apparel designed to perform on the water, feel right off it, and carry purpose without compromise.

Captain Baynes, wearing a decorated military-style uniform with a white cap, standing in front of an American flag. Master Captain & Lead Nautical Strategist at Noire Waters.

Captain Baynes

Noire Waters - Master Captain & Lead Nautical Strategist

Captain Matt V., wearing sunglasses and a black t-shirt, smiling while steering a boat in Long Island, NY, with open water and a cloudy sky in the background.

Captain Matt V.

Noire Waters 

Long Island, NY 

Captain Marcus K., wearing sunglasses and a sleeveless navy-blue tank top, standing outdoors with a waterfront cityscape in the background. Noire Waters Boston, MA representative.

Captain Marcus K.

Noire Waters

 Boston, MA 

 Aladrian Goods, wearing a black Noire Waters jacket and a red beanie, standing on a boat with a modern city skyline behind her. Partnerships & Creative Lead at Noire Waters.

Aladrian Goods

Partnerships &

Creative Lead

Our Team

Voices from the Helm

“Every stitch in NW Apparel is intentional. We design with the sea in mind—not just for how it looks, but how it performs when nature tests it. This isn’t merch, it’s clothing with a purpose."

Woman with Blue Headband

Beatriz O.

NW Apparel Product Designer

"I bought the Noire Waters jacket for a trip, but now I wear it everywhere. It’s functional, clean, and actually feels connected to the brand, not just something with a logo."

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Charles

NW Apparel Customer

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